Green Deal: The Golden Rule
Given that the Green Deal is intended NOT to be funded by consumers as the feed-in tariff is, the question is where will the money come from? Well the simple answer is if you want energy efficiency measure you have to pay for them. Seems reasonable. The Green Deal, simply, is a cheap, long-term loan designed to promote improvements in energy efficiency.
One of the biggest issues some people seem to have with the Green Deal is the Golden Rule and whether or not it is feasible. The Golden Rule sets out that the annual repayments the household installing the measures must be no more than the savings made on energy bills as a result of those measures. So in essence you shouldn’t even notice that the repayments are being made.
Currently the maximum repayment time for the Green Deal is 25 years and the interest rate is likely to be 7% APR (although this may be increased to include inflation as well). At these rates a lot of energy efficiency measures would not meet the Golden Rule, with both internal and external solid wall insulation being the most worrying as according to DECC 7.8 million homes have solid walls and only 122,000 of those are insulated (as of Jan 2012). In order to ensure these measures meet the Golden Rule the funding must be sourced either from Energy Company Obligations (ECO) or from the householder via an up front payment. Here are some examples of the likely repayments of a number of energy efficiency measures.

The plan is to have no maximum cap on contribution from ECO’s but Green Deal providers should be rewarded for persuading householders to take out maximum loan to minimise the cost to energy companies and thus overall energy consumers. However, there are potential problems as the repayments amounts are based on average figures for savings due to individual measures, rather than figures tailored to individual energy use, meaning some customers could end up paying back far more than they are saving on their energy bills. There are also issues with the collection of repayments as part of the household’s energy bills as British Gas have stated they will not have the processes set up by the 1st October launch date.
Having said that, one of the biggest benefits of the Green Deal is that the repayments are attached to the property not the person, as is the case with traditional finance solutions. The only problem with this is the difficulty that estate agents may have in selling homes with a Green Deal loan attached to them (in a similar way to the problems encountered when selling homes with solar panels I mentioned in my previous post).
So the Green Deal is, in theory, going to do its best to give people the best and cheapest possible way improve the energy efficiency of their homes. But in our current economic climate, how many people are actually going to want to take out a loan, even if it is at a slightly better rate that a standard bank loan. This is what I’ll be exploring in my next blog post: what the likely uptake of the Green Deal is given its current structure.

